M3 Account Executive Directory

Brad Niebuhr

Partner, Senior Account Executive

Director of Employee Benefits - Madison Market

Brad Niebuhr is a partner and senior account executive in the Madison office of M3 Insurance. Specializing in employee benefits, Brad coordinates ongoing service for clients to ensure that their coverage meets their needs. He consults with and advises clients about the design, implementation and management of their benefit programs. In addition to managing and growing his book of business, Brad serves as the director of employee benefits-Madison market. As such, he works closely with other members of the M3 Madison team to identify and acquire new business, implement go-to-market strategies, and build strong partnerships with key business leaders, insurance companies and community organizations.


Brad started his insurance career even before he graduated from the University of Wisconsin–Madison. He was an assistant life underwriter with American Family Insurance home office and went on to work with annuity and universal life policies. Brad started at M3 in 1997 as a client service representative and attained his current position in 2001.


Brad is a licensed health and life agent in Wisconsin.

Community Impact

Brad is an active member of the Alexis de Tocqueville Society, the Rosenberry Society, and is a current board member, and past chair for Coaches vs. Cancer. He has also served on the steering committee of The Meriter Foundation.