Michael E. Victorson

Chief Executive Officer


Mike Victorson is the chief executive officer (CEO) of M3 Insurance, responsible for the strategic direction and vision of the agency, identifying opportunities for growth and innovation, cultivating organizational culture, and serving the community.

Mike graduated from Augustana College, Rock Island, IL, in 1992 with a degree in political science and speech communication, and has spent his entire career at M3. He joined the agency that same year and learned the insurance business through a variety of roles in customer service, sales, and sales management.

He served as executive vice president of M3’s employee benefits division for four years before being named president in 2003 and CEO in 2005. In 2020, Mike embraced the opportunity to expand his role as CEO, and Sean LaBorde was announced the new president of M3. Additionally, Mike serves on the M3 Insurance Board of Directors, and is a member of M3’s Executive Operating Committee.

Mike is passionate about community involvement and making an impact on a wide variety of industry and charitable organizations. He currently serves on the boards of the Council of Insurance Agents & Brokers (CIAB), Greater Madison Chamber of Commerce, Oregon Community Bank, Wisconsin Manufacturers & Commerce Foundation, and Tetra Defense.