Beverage Distribution Company
With a highly decentralized population of nearly 1100 benefit eligible employees, this employer needed a communication solution that would ease the open enrollment burden on the HR team. Previous enrollments had sent the company’s benefit team on a roadshow to more than a dozen locations over two weeks conducting group benefit meetings. Additionally, the company felt employees could be better-educated about their plans if they could secure a more engaging approach than that afforded by a group setting.
M3 presented a cost-neutral approach to securing the services of a specialty benefits enrollment & communications firm, including non-commissioned enrollment personnel resources while enhancing the benefit portfolio by adding voluntary Accident and Critical Illness coverage. Accident and Critical Illness plans are an ideal fit for employees who are concerned about the financial implications of medical costs related to unforeseen injuries or serious diagnoses.
M3’s Worksite Practice helps employers maximize benefits:
M3’s Worksite Practice delivers tailored solutions to complement an existing benefits package without requiring the displacement of existing relationships. Our dedicated worksite practice team has the depth of experience needed to effectively launch and manage a nuanced worksite strategy.
Highlights of the enrollment approach & results include:
- Active response enrollment – all employees meet one-on-one with a non-commissioned benefits counselor to review all benefits and make elections electronically.
- Customized pre-enrollment communications strategy – tailored to the employer, the pre-enrollment campaign included emails, posters, postcards sent to employees’ homes.
Learn more about how worksite solutions can bolster your benefit offerings. Contact Katie Ott, Director of Worksite Practice at M3, by filling out the quick form below.